Practical guides to SEO, speed and AI visibility
Short, current explanations of what actually matters in 2026: Core Web Vitals, AI crawlers, structured data, Google AI features and store speed. Written by the GE-KO team that builds and fixes websites.
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01 · 5 min read
Core Web Vitals in 2026: LCP, INP and CLS explained
The three metrics Google uses for page experience, their exact thresholds, and what actually moves each one.
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02 · 3 min read
AI crawlers and robots.txt: which bots to allow in 2026
Training bots, AI search bots and user-triggered fetchers are different things. Here is how to allow the ones that bring visibility.
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03 · 6 min read
AI Training Preferences: AIPREF, robots.txt and AI Search Visibility
One robots.txt group now states your AI training preference to several providers. What it does, what it does not do, and how it interacts with Google-Extended and Bing.
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04 · 2 min read
llms.txt: what it is and whether your site needs one
A proposed Markdown file that summarizes your site for AI tools. Cheap to add, but no search engine promises to use it.
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05 · 3 min read
Structured data for websites: JSON-LD, validation and common mistakes
Which schema types still earn rich results, which ones no longer do, and why accurate markup helps AI systems understand you.
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06 · 3 min read
How to appear in Google AI Overviews and AI Mode
Google's AI features use the normal Search index. What that means for eligibility, controls and content.
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07 · 4 min read
How to speed up a Shopify store without breaking it
Apps, heavy themes and third-party scripts are the usual culprits. A safe order of fixes for mobile LCP and INP.
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08 · 10 min read
AI Search Readiness: Common Technical SEO Problems That Prevent Websites from Being Discovered
What a crawl of 90 websites found about the technical problems that stop crawlers from reaching, reading and indexing pages, with sources and the order to check them in.
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09 · 6 min read
Why Is My SEO Score 100 but My Website Doesn't Rank?
An audit score counts passed checks. Rankings depend on indexing, intent, competition and value. How to find which one is missing.
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10 · 4 min read
How to Fix SEO Audit Issues Without Breaking Your Website
Ten audit findings, each with the symptom, how to confirm it, a safe fix, how to re-test and what to watch out for.
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11 · 4 min read
Google Search Console vs a Website SEO Audit: What Each One Shows
Google's own data versus a check of the page as it is now: what each can see, where each is blind, and a workflow that uses both.
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12 · 3 min read
What an automated accessibility test can and cannot check
A tool decides some WCAG criteria on its own and gives none a final verdict. Here is where the line runs, with our own measurements.
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13 · 2 min read
Accessibility widgets and overlays: do they make a website compliant?
A toolbar does not make an inaccessible site accessible. What official bodies say, and why no law we checked asks for one.
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14 · 2 min read
Accessibility statement: what it must contain and who needs one
Public bodies must publish one in a fixed structure; shops under the EAA put the information in their terms. The parts, step by step.
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15 · 2 min read
European Accessibility Act: what it means for websites and online shops
Who is covered since 28 June 2025, who is exempt, what goes in the terms, and how five countries supervise and fine.
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