Practical guides to SEO, speed and AI visibility
Short, current explanations of what actually matters in 2026: Core Web Vitals, AI crawlers, structured data, Google AI features and store speed. Written by the GE-KO team that builds and fixes websites.
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01 · 4 min read
Core Web Vitals in 2026: LCP, INP and CLS explained
The three metrics Google uses for page experience, their exact thresholds, and what actually moves each one.
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02 · 2 min read
AI crawlers and robots.txt: which bots to allow in 2026
Training bots, AI search bots and user-triggered fetchers are different things. Here is how to allow the ones that bring visibility.
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03 · 2 min read
llms.txt: what it is and whether your site needs one
A proposed Markdown file that summarizes your site for AI tools. Cheap to add, but no search engine promises to use it.
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04 · 2 min read
Structured data for business websites: what still matters in 2026
Which schema types still earn rich results, which ones no longer do, and why accurate markup helps AI systems understand you.
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05 · 2 min read
How to appear in Google AI Overviews and AI Mode
Google's AI features use the normal Search index. What that means for eligibility, controls and content.
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06 · 2 min read
How to speed up a Shopify store without breaking it
Apps, heavy themes and third-party scripts are the usual culprits. A safe order of fixes for mobile LCP and INP.
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