Structured data (schema.org)
JSON-LD markup such as Organization, LocalBusiness, FAQPage, Product, or Article tells machines exactly what your page is about. It is the most direct AEO signal and also powers rich results in classic search.
AEO
What is AEO — Answer Engine Optimization?
AEO is about making your website readable and usable for AI answer engines such as ChatGPT, Claude, Perplexity, and Google's AI features. When people ask AI instead of searching, sites with clear machine-readable signals get represented — the rest get skipped.
Question-and-answer content
AI answers are built around questions. A concise FAQ block with questions your customers actually ask makes your content easy to quote and reuse in answers.
AI crawler access
If robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, or Google-Extended, your content cannot appear in those AI answers at all. We measure this directly from your robots.txt.
llms.txt
An emerging convention: a small text file that summarizes your site for AI systems, similar to what robots.txt does for crawlers. Easy to add, and an early-mover signal.
What AEO is not
Nobody can measure or guarantee actual visibility inside AI answers. Our AEO score measures readiness signals honestly — anyone promising guaranteed AI rankings is overselling.
Is AEO different from SEO?
They overlap: good SEO foundations help AEO. AEO adds machine-readability signals — structured data, Q&A content, AI crawler access, and llms.txt — that classic SEO checklists often skip.
Does blocking AI crawlers protect my content?
It keeps the content out of those AI systems, including their answers and citations. That is a business decision: blocked bots cannot quote or link you.
How do I check my AEO readiness?
Run the free Sitequiry analysis. The AEO card shows measured robots.txt access, llms.txt presence, and detected structured data with concrete next steps.