The SEO score combines two views: technical SEO (can search engines read the page correctly?) and content clarity (does the page say clearly what it offers?). Both are shown separately in every report.
Indexability, canonical tags, robots directives, image alt coverage, semantic HTML, and Lighthouse SEO checks when Google PageSpeed data is available. A technically clean page can still rank poorly if the content is unclear — which is why we score the two separately.
The page title and meta description are the first thing searchers see. We check that they exist, have a useful length, and describe the actual offer instead of generic phrases.
One clear H1 and descriptive H2/H3 subheadings help both search engines and readers understand what each part of the page answers.
We review whether the visible text matches what people would search for: a clear offer, concrete wording, and enough depth to be a useful result.